the LEGO Group and musician Mark Ronson launch Rebuild The World, a
campaign to help nurture the creative skills of the next generation.
100 children will meet Mark and other inspiring figures, such as
19-year-old David Aguilar, who built several prosthetic arms from
LEGO® elements, at the LEGO House, Billund, to explore the infinite
potential of creativity. Their imaginations will also be fired up in
a series of workshops, where they’ll be challenged to rebuild the
world they see around them.
whole career has been about working with brilliant, creative people
and seeing where our imaginations take us. Rebuild The World, is a
wonderful opportunity to help inspire the next generation of creators
who will come up with their own ideas to shape the future of
everything from the way we live to the music we listen to,”
explains Mark Ronson.
LEGO Group believes that every child is born with incredible creative
problem-solving capabilities, but we need to act now to nurture that
creativity so that it can become a lifelong skill, as the future
depends on it.
creativity is more critical and urgent than ever. The
World Economic Forum Future of Jobs Report places creative problem
solving in the top three skills the job market will require from
2020. Imaginative play helps children learn how to innovate, problem
solve and think critically throughout their lives.
Ronson will also be joined by representatives from other creative
fields to discuss why it’s more important than ever to help nurture
creativity as a key skill so that the builders of tomorrow can
succeed in an ever-changing world.
Goldin, Chief Marketing Officer, The LEGO Group, said: “Rebuild The
World is all about seeing where imagination takes us and celebrating
the natural creativity of children. We want to encourage kids around
the world to develop and retain these skills as they grow older.
With this campaign, we want to inspire people of all ages to play and
unleash their creativity to create a world of infinite
British designer and inventor Dominic Wilcox will lead a series of
Rebuilder Workshops on the 17th September.
He, along with two other creatives, will challenge kids to reimagine
iconic landmarks, invent new gadgets and solve everyday problems –
all with LEGO bricks. Other LEGO professionals will lend a hand,
helping the kids bring their incredible ideas to life.
“Who knows what
will come out of today… a house with a hot air balloon for a roof?
A car with long legs to jump over the traffic ahead? No one sees the
world quite like children so we’re excited to see what they come up
with,” says Dominic Wilcox.
LEGO system has long been the ultimate platform for creative
expression and creative problem solving. Children don’t just
imagine what to build, they can build and rebuild. Experiment.
Fail. Break the rules. Fail and Try again… This is the cycle of
human creativity and the essence of the LEGO System in Play.
Now, we’re going even further. Through
Rebuild The World, we want to inspire children to unleash their
creativity, join the Rebuild The World challenge and rebuild a world
of endless possibilities for real. Learn more by visiting
Created by the LEGO Group’s internal agency with BETC Paris, the
Rebuild the World campaign is the most ambitious global brand
campaign ever. Directed by the multi award-winning Traktor
collective, the adventure follows the chase between a clever rabbit
and an unlucky hunter and unfolds in the kind of world that only LEGO
play could create. Every character, animal and vehicle is based on an
existing or past LEGO toy, so heads spin 360 degrees, everyday
objects are outsized, and a boat can suddenly fly with a little help
from a palm tree.
the LEGO Group:
The LEGO Group’s
mission is to inspire and develop the builders of tomorrow through
the power of play. The LEGO System in Play, with its foundation in
LEGO bricks, allows children and fans to build and rebuild anything
they can imagine.
The LEGO Group was
founded in Billund, Denmark in 1932 by Ole Kirk Kristiansen, its name
derived from the two Danish words LEg GOdt, which mean “Play Well”.
Today, the LEGO
Group remains a family-owned company headquartered in Billund.
However, its products are now sold in more than 140 countries
worldwide. For more information: www.LEGO.com
Mark Ronson is an
internationally renowned DJ and Academy-Award-winning,
seven-time-Grammy-Award-winning and Golden Globe-winning artist and
Ronson grew up in
London, England before moving with his family to New York City.
Already a keen student of music, and a huge fan of hip hop, he was 16
when he first began creating mixtapes and trying his hand at DJing.
That early passion set him on a path to music production, recording
and songwriting that has resulted in a career highlighted by work on
a multi Grammy-winning album by Amy Winehouse, as well as his own
Grammy-winning, global smash hit with Bruno Mars, “Uptown Funk.”
Along with releasing four successful albums under his own name, his
resume includes work for some of music’s biggest names, including
Adele, Paul McCartney, Duran Duran and Lily Allen. More recently, he
helmed Lady Gaga’s acclaimed fifth album, Joanne and Queens Of The
Stone Age’slauded Villains. In 2018 he released a string of
singles with Diplo under the name Silk City, including the worldwide
hit “Electricity” with Dua Lipa, which earned him a Grammy Award
for “Best Dance Recording” in 2019.
He is a co-writer of
the song “Shallow,” recorded by Lady Gaga and Bradley Cooper for
the movie A Star Is Born, for which he earned an Academy Award for
“Best Original Song,” a Golden Globe Award for “Best Song
Written for a Motion Picture,” and 2 Grammy Awards.
Most recently Mark
collaborated with Miley Cyrus, Camila Cabello, Lykke Li, YEBBA and
more for his upcoming fifth studio album Late Night Feelings, which
was released in June to rave reviews.
He operates his
record label, Zelig Records, home to fast rising star King Princess.
Ronson has 1 Academy Award, 7 Grammy Awards, 2 Brit Awards, 1 Golden
Globe Award and more.
Since he was a
child, David Aguilar was obsessed with LEGO bricks. He spent his
childhood building cars, airplanes, helicopters and finally at just 9
years of age, his own prosthesis. Born with a deformed arm, the
self-styled “Hand Solo” decided to take his LEGO building
skills to the next level.
At seventeen years
of age and at a difficult time in his life, he invented his first
prosthesis with LEGO Technic elements, dismantling a helicopter from
his bedroom shelf. Then at eighteen years of age he perfected
his design, and using an airplane LEGO Technic model whose landing
gear engine allowed him to take on more weight he designed the MK2 –
a prosthetic arm that can bend and lift objects with a clamp. Now,
he’s the coolest kid on the block and continues to rebuild his world.
Once again, a fun event hosted by the Galeries Aylmer mall. Even with the cold weather, there were lots of visitors to the mall, and we received a lot of complements on our setup. Looking forward to same time next year!
The Canadian Aviation and Space Museum invited us to show off our creations one Saturday in November, on the 17th.
Here is what the museum said to us after the show:
I just wanted to write and thank you and the member of ParLUGment so much for coming to the Museum on Saturday and displaying your wonderful Lego creations. We received a lot of positive feedback from the visitors and the Museum staff.
The members of ParLUGment have been one of the best group of people I have had here at the Museum for events. The amount of help offered and the respect they had for the Museum regulations was just amazing. I really enjoyed being with your group on Friday night and on Saturday.
We had an attendance of 813 people. This is about 200 more people then we had on the same Saturday last year.